Ashley Graham swears by this £6.75 balm for perfectly soft lips

From the chill of winter to the burn of summer, our lips are almost always on display, and therefore end up taking the brunt of whatever the elements throw our way. But Ashley Graham has a secret weapon to keep her pout perfectly soft, smooth and moisturised all year round, and it will leave you with change from a £10 note.

Ashley Graham
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The model, who welcomed her first child with husband Justin Ervin back in January, just shared a 20 minute beauty tutorial on her Instagram account, revealing the products she keeps in her kit at home. Amidst her favourite Revlon make-up buys (a brand for which she is an ambassador), she also professed her love for Eucerin’s Aquaphor, a multi-purpose balm which she uses to moisturise her lips before applying colour.

Kicking off her routine, Ashley explains that she’s fresh out of the shower and has already used Skinceuticals C E Ferulic Acid Face Serum and Triple Lipid Restore 2:4:2, both of which retail for upwards of £100. This is then followed by foundation, blush, mascara and more, before she turns her attention to Aquaphor on her lips.

She uses just a dab of the product, explaining how it’s something of a primer in this scenario: ‘I don’t really want my lips to be super moisturised because I want [the make-up] to stay.’ However, that little amount appears to make all the difference when used daily, as Ashley’s lips always look super smooth and healthy, without a dry patch in sight.

Aquaphor was originally designed as a treatment for sore, dry skin, but has since become an essential in many an A-lister’s kit for for soothing chapped lips specifically. However, it does have many other uses, from taming eyebrows using a spoolie brush to removing make-up as an initial cleanse.

eucerin aquaphor


Other celeb fans of Aquaphor include Beyonce, Nicole Kidman and Meghan Markle, whose go-to make-up artist Daniel Martin uses it as a highlighter for a natural glow.

Want to try it for yourself? Now’s the time, as it’s currently on a 25 per cent off deal at Boots that brings its usual £9 price tag down to an even more reasonable £6.75.