Since its launch in 1985, Aromatherapy Associates has been a brand that’s renowned for bringing the benefits of aromatherapy to the masses – whether you want to sleep better reduce stress or boost your energy, there’s a (beautiful-smelling) product in their range that can help. But high quality essential oils don’t come cheap, and so while the popularity of the collection is undeniable, it could never be described as a budget offering.
Enter Aroma Active Laboratories, a new wellbeing brand which fuses the benefits of modern aromatherapy with natural active ingredients, from the same team behind the Aromatherapy Associates offering the world already knows and loves.
‘Life is busy, exhilarating and sometimes hard, more so now than ever,’ brand founder Anna Teal says of the new launch. ‘This range was created from the best ingredients that nature has to offer with our scientific lab know-how, to give a toolkit of solutions to help you find strength and resilience to take on the day ahead, with one less problem to think about.’
Aroma Active Laboratories has four core pillars: Soothe, to calm skin flare-ups and suit sensitive skin, Muscle, for everyday aches and pains and workout recovery, SOS, quick problem solvers for when you’re tired, run down or in need of a quick solution, and Sleep (pretty self-explanatory). And from sleep mists to repair creams to massage oils, there’s an option within those edits for almost every stage of your day.
There’s also a focus on sustainability; post-consumer recycled content is used wherever possible, paper and labels are FSC certified, and the packaging does not feature any black plastic – making it easily recyclable in most local programmes.
Intrigued? The products are new and exclusive to Boots, and with prices starting from just £8 (or £6.40 if you count the current 20 per cent off introductory offer) for a solid lip oil, and peaking at £15 for a dreamy restorative face oil, it’s the accessible line-up that aromatherapy fans on a budget have been waiting for.
You can shop Aroma Active Laboratories at boots.com now, and with availability in 47 UK stores, you might well spot it in your local branch too.