Following the huge success of hairstylist to the stars Andrew Fitzsimons’s haircare range at Primark, which launched earlier this year, the partnership has announced that the Primark x Andrew Fitzsimons Electricals range is now available to purchase from Primark stores.
The range – which is all, naturally, millennial pink, just like the haircare packaging – includes a hair dryer, straighteners and a curling tong, all priced at an amazingly purse-friendly £12 each.
But don’t let the low prices fool you – these are high-performing products. The straighteners heat up to 210 degrees and have a digital temperature control and auto shut-off function, while the hairdryer functions at 2 different speed and 3 different heat settings and comes with an extra-long cord. Meanwhile, the ceramic coated barrel of the curling tong, perfect for achieving Fitzsimons signature Hollywood waves, heats up to 180 degrees.
‘I am delighted that everyone who loved the wet and styling products from my Andrew Fitzsimons X Primark haircare range can finally get their chance to pickup some of the other pieces from the range,’ said Andrew. ‘The pink hairdryer, straightener and curling tong are a must have in anyone’s haircare kit and I’m so excited for everyone try them.’
Having tended to the tresses of everyone from the entire Kardashian clan to supermodel heavyweights including Joan Smalls, Ashley Graham, Karlie Kloss and Bella Hadid, Andrew knows a thing or two about hair. But while his celebrity speed dial list reads like a red carpet who’s who, he believes that great hair shouldn’t always come at celebrity prices.
‘I grew up in Dublin, so have always been a huge Penneys (Primark) fan. I love the way that they make fashion and beauty accessible to everyone. And, for me, haircare shouldn’t be any different.
‘It’s a dream come true to launch my own haircare range. To know I am doing it with a retailer so suited to my vision and so close to my Dublin roots makes it all the more special,’ Andrew continued.
The full AF x Primark haircare and electricals range is now available to shop at all Primark stores worldwide.