The sleek, glamorous and uber-polished look of the Kardashians’ may feel unachievable for most of us at the best of times, but Primark is about to change that with a new haircare range launched in collaboration with Kim Kardashian’s personal hairstylist, Andrew Fitzsimons.
As if we weren’t already sold on the oh-so-cute pink and rose gold packaging (who can say no to a pink hairdryer?), the AF range includes everything from products including strong hold hairspray, dry shampoo and a repairing hair mask, to styling tools such as hairbrushes, straighteners and a hair dryer. The luxe hair oil will be especially vital in achieving that sleek, zero-flyaway look the Kardashians are so great at nailing – now we know how.
With prices starting at £2, the whole collection is an absolute steal and definitely worth trying out. Any skeptics of the budget range can rest assured that Andrew already uses the products on his own clients, as he told Grazia: ‘Khloe is such a fun client and just loves the glam. I use my Primark x AF Texture Spray to take her hair from flat to instant volume.’
The hair stylist took to Instagram to announce the big news, saying: ‘I’m so grateful and proud to be announcing my first ever Haircare Collection available GLOBALLY at Primark from February 24th!!’
He added: ‘My biggest goal was to blow the doors off the hair industry and open it up to ALL women, ALL, hair types, ALL ages at a price EVERYONE can afford.. No more huge price tags for the haircare you deserve! No more outdated beauty standards! Just luxury inspired products, tools & accessories that were designed with REAL people in mind.. I put my heart and soul into every atom of this collection over the past year and I am so incredibly excited to share it with the world!’
The full AF x Primark range is available from Primark stores worldwide now. See you in the queue…