We’ve been entrusting all things brow-related to brow brand Anastasia Beverly Hills for years, but these days the brand does everything from mascaras to foundations, lipsticks and more – among the many, many excellent brow products, of course.
It’s no surprise that when Boots recently welcomed the powerhouse brand into its hallowed halls, it quickly became a firm favourite among Boots customers, with products flying off the digital shelves.
Alice Rafferty, Senior Premium Beauty Buyer at Boots UK said: ‘As the UK’s leading beauty retailer, we are so excited to be welcoming yet another iconic brand to the ever-growing beauty family at Boots. From game-changing brows to cult-status contour, Anastasia Beverly Hills has long been leading the way in prestige cosmetics with flawless results. We can’t wait for our customers to try it out for themselves.’
With just a week under its belt as a Boots brand, five products in particular have already stood out as particular favourites among customers. If you’re new to the brand and wondering what’s worth trying out first, you won’t go too far wrong with these Anastasia Beverly Hills bestsellers.
Anastasia Beverly Hills bestsellers at Boots
1. DIPBROW Pomade
The number 1 bestselling ABH product is, of course, one of the brand’s failsafe brow products. With 11 shades to choose from, no longer will your brows slightly mismatch your hair tone, making for the most natural look ever.
2. Mini Clear Brow Gel
This clear brow gel is perfect for holding brows in place and setting the colour applied underneath, and its mini size means it easily slips in a handbag for on-the-go touch ups.
3. Soft Glam Kit with Mini Liquid Lipstick
A kit that combines the fan favourite Soft Glam Eye Shadow Palette with a mini Lash Brag Volumizing Mascara and mini Liquid Lipstick in Crush for under £50 is always going to do well in our books.
4. Brow Wiz
The Brow Wiz is an ultra-slim, retractable, fine-tipped pencil on one end for precise hairlike strokes and a spoolie on the other end to blend for a natural finish.
5. Dual Ended Firm Angled Brush
Another 2-in-1, the tapered, angled brush is the perfect application mate to the DIPBROW Pomade, while the spoolie end blends it all out for a flawless, natural finish.