If you’ve ever taken the time to browse Amazon’s fashion pages, you’ll know it’s a treasure trove of unexpected gems. From savings on brands you know and love to original pieces from own labels like Find and Aurique. And if you love the ongoing prairie dress as much as we do, you’re in for a serious treat.
Amazon has teamed up with New York-based blogger Charlotte Groeneveld, also known as @FashionGuitar, to create a selection of dresses (and trousers, tops and more) that will make all of your puff-sleeved, tiered hemmed dreams a reality.
The edit, which is centred around sunny ice cream shades and oversized silhouettes, becomes available to shop at 6pm on Tuesday evening, but – and here’s the catch – it’s only available for 30 hours. So if you love it, you’ll need to place your order sharpish.
Why? The pieces are one of the brand’s ongoing partnerships with influencers, known as The Drop – designs which are made-on-demand and can only be ordered via the Amazon App or mobile browser.
‘The Drop delivers fresh fashion assortments, offering customers a new way to shop, and influencers a new way to engage their followers,’ Amazon explains. ‘For every style in an influencer’s collection, we make only as many as our customers order. This lets us bring you the hottest trends while reducing waste, since we don’t manufacture more than we need.
‘All Amazon customers have access to The Drop collections – it is available globally in more than 100 countries and regions’ – hence teaming up with Instagram stars from around the world. Previous ranges have been created with names like Patricia Bright and Sierra Furtado.
‘The collection is an extension of my wardrobe, but filling the gaps with pieces I felt were still missing,’ Charlotte said of her edition of The Drop. ‘It’s inspired by today’s streetstyle rather than runway collections. It brings together everything I love seeing on women around me, and reflects our forever summer mood…’
The curated collections might look premium, but the price points aren’t, spanning from £14.90 for smaller items up to £42.90 for a mini dress, and top-ending at £62.90 for the stunning silky yellow maxi pictured above. Head to amazon.co.uk/thedrop to place your order – you’ll be floating through the rest of summer in style before you know it.