Everything you need to know about Amazon Prime Day 2021

Amazon Prime Day is always a big date in the diary for shoppers and, this year, it looks set to be better than ever with another two-day run. The retailer has just confirmed the dates for Amazon Prime Day 2021; here’s everything you need to know including when it will run and how to access the deals. 

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What is Amazon Prime Day?

Amazon Prime Day has been running now since 2015. It is basically a day of amazing discounts on selected products, that last for 24 hours. In addition to these, there are usually a number of flash sales on other items, that can last several hours. In 2020, Prime Day lasted for 48 hours, not 24, meaning the ‘day’ long deals actually were around for two whole days rather than just one. 

When is Amazon Prime Day 2021?

Amazon has just announced that this year’s event will begin at 00:01 on Monday 21 June and running until 23:59 on Tuesday 22 June. 

Amazon Prime Day 2021
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How can you access Amazon Prime Day 2021?

As its names suggests, Amazon Prime Day is an exclusive shopping event for Prime members. If you are not already joined as a Prime member, you can do so now for £7.99 per month or £79 a year. Not only will the membership give you access to Prime Day now and for years to come, but it also provides other perks such as free next day delivery, and access to Prime Video, where shows such as Little Fires Everywhere and This Is Us live. 

Amazon Prime Day will be available to Prime members in the following countries, as well as the UK: the US, Canada, Australia, Spain, Italy, Germany, France, the Netherlands, Belgium, Austria, Luxembourg, Singapore, UAE, Mexico, China and Japan. 

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What are the best deals on Amazon Prime Day 2021?

So far, Amazon has kept quiet about what we can expect from the deals this year but we would recommend looking out for Amazon’s so-called Lightning Deals and items that are colour-coded blue which indicates a Prime Day promotion. This year, if you own an Amazon Alexa, you will also be able to get early access to some major Prime Day deals. 

You can find out more here about Amazon Prime Day 2021