Alison Hammond is launching a new exclusive curve clothing collection

Last year, Alison Hammond launched a clothing range that was set to be the ‘most inclusive and diverse range EVER’. Following the success of ‘The People’s Collection’, Alison has now revealed she has teamed up with In The Style once again to create ‘a curve exclusive collection’.

‘The Alison Hammond Collection with @inthestyle is launching on MONDAY [7 February] at 7pm exclusively on the app!,’ she wrote on Instagram.

Sharing some details about the clothing range, Alison said: ‘This drop is a curve exclusive collection, with pieces available in sizes 12-30 with options for petite and tall!… We’ve got some absolutely stunning pieces from floral and polka dot dresses, to colour block knitwear, to the ultimate shirt dresses – all in some absolutely gorgeous spring shades! I can’t wait to wear everything out and about.’

Followers were quick to praise the presenter for her inclusive collection.

One person wrote: ‘I’m glad there are petite options for curvy small girls..I’m sick of petite meaning skinny! Bcos some of us are small and have curves’.

Fellow presenter Vanessa Feltz was also a fan of the range, writing: ‘Fabulous feminine graceful beautiful clothes celebrating gorgeous women of all voluptuous shapes and sizes. Well done you!’


Clothing sizes ranged from 4 to 30 in Alison’s original collection with the online retailer, which meant that there were over 40 different size options available to buy from In The Style.

The This Morning presenter’s style has made a big impact since she burst onto our screens; she’s a fan of statement animal prints, bold colours and she loves a bit of sparkle so we’re expecting big things from her collection.

Speaking of her first clothing range, Alison was keen to represent herself, her fans and as many women as possible. ‘I want to make sure everything I do is true to me,’ she said, ‘and also hopefully making you all feel more confident IN THE STYLE you wear!’

READ MORE: These are the best (and worst) size-inclusive retailers for women’s clothing