Alison Hammond has launched a clothing range that’s set to be ‘most inclusive and diverse range EVER’. The This Morning star posted a series of cryptic messages on her social media back in October, hinting that a big announcement was imminent.
Alison then confirmed the venture with an Instagram post that revealed the range is appropriately called ‘The Peoples Collection’. It launched on 10 November in collaboration with In The Style.
‘This collection really has something for everyone so every single one of you can feel AMAZING!,’ she captioned her celebratory Instagram post.
The clothes have sizes ranging from 4 to 30, which Alison reiterated means ‘that’s over 40 different size options which is just incredible’. She wrote: ‘Such a pinch me moment!! I am SO excited to announce I’m working exclusively with @inthestyle on their most inclusive and diverse range EVER!!’
Alison’s style has made a big impact since she’s starred on our screens; she’s a fan of statement animal prints, bold colours and she loves a bit of sparkle so we’re expecting big things from her collection.
The This Morning presenter went on to say that she wanted her fans to help her create the collection and to give their feedback with comments.
‘This range is THE PEOPLES COLLECTION and I’m going to be working with you guys creating a range that YOU want!! I’m so excited!!! I’ve always loved In The Style and what they stand for and I’m really excited to be working with the whole ITS team over the next month creating this.’
‘I want to make sure everything I do is true to me and also hopefully making you all feel more confident IN THE STYLE you wear!’
‘I’m also going to share so many exciting bits of the journey with you, the fits of samples, find out what prints and shapes you want to see and even get you involved in shooting it!!’
Alison was photographed in a black and white dress from In The Style in front of a black bus emblazoned with her name, the name of the collection and the slogan: ‘Designed for every body’.