Aldi has relaunched its popular £4.99 hair mask which is a ‘divine’ Coco & Eve dupe

Aldi’s Lacura Hair Mask has come back into stock after reaching sell-out status. The £4.99 formula is often compared to the Coco and Eve Like A Virgin Mask, which at £32.90 is a great deal pricier for haircare fans looking to give their tresses some TLC.

conditioning hair in shower
Getty Images

Much like the Coco and Eve version, the Aldi Lacura hair mask features coconut and fig on its ingredients list, both of which work to nourish dry, struggling hair. Aldi describes the mask as the ‘perfect addition to your beauty regime.’

‘Transform your hair with a Lacura Hair Mask,’ they write. ‘Deep treat your hair 2-3 times a week with this nourishing hair mask. You’ll be left feeling refreshed, revitalised and most importantly relaxed.’

Aldi Lacura hair mask

Lacura Hair Mask, £4.99, Aldi

Aldi is well-known for its high performing – but much cheaper – beauty dupes, and it describes this one as a ‘five in one’ mask that ‘revives, restores, repairs, tames, and deeply conditions,’ designed to target frizz and help the appearance of split ends. Just like the Coco & Eve hair mask, the Aldi Lacura hair mask also comes complete with a tangle teezer-style hair brush.

As well as lots of buzz online, the mask has also racked up 23 5-star reviews on the product page, with fans raving about its price, smell and effectiveness.

‘I am so impressed with this hair mask, it untangles my hair instantly,’ wrote one.

Another said: ‘Long-awaited dupe of a cult classic. Recognisable by the packaging, font and 5 in 1 miracle treatment. Hard to review without comparing as I own both. smells.lush..not as great as the original but performs aswell if not better at a fraction if the price. Finally found another aldi product ro ditch the high end version for [sic].’

coco & Eve hair mask
Cult Beauty

COCO & EVE Super Nourishing Coconut & Fig Hair Masque, £32.90, Cult Beauty

When the mask was last in stock several months ago, one fan reviewed the product with the following words: ‘Smells divine, made my dry hair incredibly soft and so much easier to manage, less frizz, already planning to go back and grab some more before it all goes!’

You can buy the hair mask online now for £4.99 — but be warned, this is sure to sell out again ASAP!