Aldi have added another scent to their much-loved Jo Malone candle collection – and if you love the smell of peony, it’s time to get excited.
The new candle, Peony Blush, is not yet available to purchase on the Aldi website (we checked, immediately), but a handful of shoppers have already been lucky enough to get their hands on the coveted jar after spotting it in stores.
‘THIS IS NOT A DRILL! @aldiuk have released a new scent, Peony Blush, and it is DIVINE! Such a perfect summery scent! My favourite of all of their Jo Malone dupes! 💙’ wrote blogger The Grey Maisonette after discovering the scent in her local Aldi.
Her followers were applaud everyone’s favourite supermarket for introducing what might their favourite dupe so far – a dead ringer for Jo Malone’s Peony & Blush Suede.
‘Oh my I need this! I have the Jo Malone in this scent and I’ve had it for 2 years and not lit it as I don’t dare,’ one exclaimed, followed by another who wrote: ‘We NEED to find this. This was my wedding scent from jo malone!!’
Aldi first launched their Jo Malone-alike candles back in 2017, as a Special Buy offering which was so popular that it sold out almost instantly – and they’ve been restocking them ever since.
The Aldi candles, however, cost just £3.99 for a 290g candle, while Jo Malone’s candles retail for £45 for 200g.
Unsurprisingly, the collection has led to such a surge in demand that Aldi have expanded into room sprays, reed diffusers and even hand and body lotions in their Jo Malone-esque scents over the last 12 months.
John Davis at Aldi’s fragrance house, European Flavours & Fragrances (EFF), said preivously of the range: ‘Jo Malone is the market trend-setter for home fragrances with their candle and reed diffuser perfumes. They evoke sophistication, style and quality, which makes them so sought after.
‘Our perfumers have created the fragrances from the best ingredients sourced from around the world to give elegance, harmony and scent to your home.’