Yes, we know it’s only just November, but as there are officially less than 50 days to go until Christmas Day, we can’t help but begin to get in the festive mood, particularly when it comes to looking at all the delicious Christmas food the supermarkets will have on their shelves. One place we definitely know we’ll be stocking up at this festive season is Aldi, as the supermarket just won no less than 22 awards for it’s Christmas food offering for 2021 at the Quality Food and Drink Awards, including Christmas Retailer of the Year – for the second year in a row.
Having impressive the more than 400 judges from the food industry, a staggering 47 Aldi products received recognition from the esteemed board of foodie experts, who tasted hundreds of products and rated them on taste, flavour, texture, aroma, ingredients list, value for money, innovation, aims in the marketplace, presentation and packaging.
One of the accolades Aldi scooped up was the sought-after title of Christmas Product of the Year for it Specially Selected Exquisite Belgian Caramel Thins. At £3.99 a pack, the thins are made in a family-run bakery in Somerset, hand-decorated and topped with pistachios, orange pieces and caramel (available 2 December).
If Christmas isn’t Christmas without pigs in blankets for you, you’ll of course want the best. Well, Aldi’s innovative take on the traditional festive side, their Specially Selected Pigs in Beds (£3.99 a pack), were named by the QFA as the Best Pigs in Blankets. The novel take on a classic consists of a British pork, apple and honey sausage meat ‘bed’ with cocktail sausage ‘pigs’ all tucked up in oak smoked bacon ‘blankets’ with cranberry ‘pillows’ (available 19 December).
Aldi’s Specially Selected Exquisite Mini Mince Pies (£2.49 for a pack of nine) were named the Best Traditional Mince Pies. The retailer has also launched its ‘best mince pie range to date’, which is available to shop in stores now. Shoppers can pick up a pack of six traditional Deep Filled Mince Pies for a bargain 79p, or opt for the premium Specially Selected Mince Pies, which cost £1.49 for a 6-pack. Aldi has also introduced some unique flavoured mince pies, including Frangipane, Almond Mince Tarts and Sloe Gin Mince Tarts.
The Specially Selected Raspberry and White Christmas Tree (£7.99) was named Best Centrepiece Dessert. A white chocolate and vanilla mousse Christmas tree filled with layers of sponge cake and topped with raspberry pieces and praline feuilletine, it sure will wow guests come Christmas time (available 15 November).
Other sweet-toothed customers may prefer Aldi’s Honeycomb Cracker Cake, which is on sale for £5.49. It combines a moist and golden Belgian chocolate sponge, with a Belgian chocolate sauce and edible gold stars. Plus, there’s a hidden golden honeycomb centre.
Julie Ashfield, Managing Director of Corporate Buying at Aldi, said: ‘We are delighted to have been named Christmas Retailer of the Year for the second year running. After last year, shoppers are looking forward to Christmas more than ever before. We can’t wait to share our festive food range, which is full of innovative, high quality products that will help customers take their celebrations to the next level and make Christmas amazing for everyone – all at a price they can afford.’
And we can’t wait to tuck in!