Aldi is well-known for its award-winning selection of well-priced wine – so much so it was crowned Wine Supermarket of the Year for 2021. And now the supermarket is taking things even further by launching its most premium bottle of wine yet.
Just in time for the festive season and so sure to make your Christmas sparkle even brighter, Aldi is adding one of the most respected wines in the world, raved about by wine critics, to its shelves: Chassagne-Montrachet.
The white wine’s namesake region, Chassagne-Montrachet, is one of the top wine producing regions in Burgundy, France – it’s described as ‘pure Chardonnay’ and ‘the pinnacle of white wine’.
‘Arguably the Holy Trinity of white wine is Meursault, Puligny Montrachet and Chassagne Montrachet,’ reads the Aldi website. ‘All of which are 100% Chardonnay, and all of which come from a 20km strip of land in the Southern part of the Côte d’Or called the Côte de Beaune.’
Chassagne-Montrachet is a top shelf tipple that is normally sold for at least double what Aldi will be charging for its own bottle; The Dorchester sells it at £40 a glass, while London’s Hawksmoor charges £120 per bottle.
On the other hand, a bottle of Aldi Chassagne-Montrachet will set you back just £34.99, making it an extremely sweet deal. Demand is predicted to be so high that the supermarket is limiting sales to two bottles per person, to avoid it running out too quickly.
Available on the supermarket’s website from 13 December, Julie Ashfield, Managing Director of Buying at Aldi, says of the Aldi Chassagne-Montrachet: ‘We’re proud to be constantly extending our award winning collection of wines, from the most affordable to the most premium options such as this exciting new addition.
‘As always, our fantastic supplier relations allows us to provide our shoppers with the most premium wines such as this, at the most competitive prices. With a limited number of bottles of this wine being sold, we hope our wine enthusiast customers move quickly to snap up a bottle or two!’