She dazzled us on screen in the last series of Strictly Come Dancing, sadly having to give up her place in the final when a torn ligament left her on crutches, but now AJ Odudu is back in her very first ‘face of’ brand campaign.
The TV presenter is now the face of Warehouse, the recently relaunched high street brand that has been going from strength to strength in terms of its fashion offering. The campaign is for the brand’s WH Icons Vol.3 collection, which encapsulates the carefree mood of dressing up and ‘lays the groundwork for sultry summer styling and late-night adventures.’
AJ Odudu looks radiant as ever in silhouettes that draw on the shapes of the 90s, with figure-skimming slips and oversized tailoring, and the 00s also get a look in by way of mini lengths and cut-outs (these were all over the Spring/Summer ’22 runways).
If you’re looking forward to a party-filled summer, this is the collection for you. More is more is the aesthetic here – maximalists will love the bold geometric and floral prints, contrasted with monochrome co-ords and sleek tailoring.
There are plenty of dresses in the collection that wouldn’t look out of place on the Strictly dance floor, with one particular green spaghetti-strap column dress bearing enough sequins to make the glitter ball trophy weep with envy.
There’s also a newspaper print dress that’s totally reminiscent of Carrie’s John Galliano dress in Sex And The City, not so long after ZARA also launched a dress inspired by the iconic TV fashion moment.
The slightly more toned down moments in the collection include a satin trouser suit in a gorgeous coral hue, which would make for the perfect date night outfit, and a three-tone trench coat that would solve all our April shower needs.
You can shop the new collection online at warehousefashion.com, with more dropping soon.