It’s time to revive your tie-dye t-shirts, dig out your jelly sandals, and take a trip down memory lane, because the ultimate 90s ‘package holiday’ is back.
As summer approaches, bookings site lastminute.com has revealed that there has been a spike in bookings for package holiday deals to destinations that were popular among Brits in the 1990s. In other words, we’re ditching the Insta-worthy trips to Bali and Sri Lanka to experience the nostalgia of old family holidays to Benidorm, Nice and Magaluf.
According to data released by the travel company, bookings of package holidays surged 28% in the UK in 2017 compared to 2016, and this trend has continued into 2018, with package holiday bookings growing a rapid 38% in January and February compared to last year.
Earlier this month, Travel Supermarket identified a similar pattern, confirming that all-inclusive holidays (which include accommodation, flights and meals all bought in one go) are becoming increasingly popular among British holidaymakers, with prices dropping by 13% in comparison to last year.
Beach-based British TV shows such as ITV’s Love Island (filmed in Majorca) and MTV’s Ex On The Beach (filmed in Crete) have also had a part to play in this latest travel trend, as a recent WTM survey found that one in ten British people now book holidays based on TV programmes.
The top 10 most popular destinations this summer, according to lastminute.com
- Benidorm (Spain)
- Albufeira (Portugal)
- Nice (France)
- Magaluf (Majorca)
- San Antonio de Portmany (Ibiza)
- Playa Blanca (Lanzarote)
- Alcudia (Majorca)
- Torremolinos (Spain)
- Puerto de la Cruz (Tenerife)
- Palmanova (Majorca)
So, if you too fancy revisiting a holiday destination filled with warm, fuzzy 90s memories and the comfort of what you know, now is the time to do it. We might just see you there!