The £26 Amazon midi dress taking over Instagram

It is no secret by now that midi dresses have become this summer’s hottest staple. From that famous Zara dress to Primark’s £18 floral midi which has been flying off the shelves, the options are endless.

But it looks like there’s one particular midi that has stolen the limelight this week and it is by e-tail giant, Amazon.

The R.Vivimos dress is a long sleeve midi priced at just £25.99 and has become a huge hit among influencers and fashionistas alike on Instagram. The boho style design is free-flowing, easy to wear and pretty much perfect for a hot summer’s day – which by the looks of things, we’ll be having plenty of this bank holiday weekend.

The dress, which comes in a number of different colours and prints including florals and tie-die, became a social media hit after lifestyle blogger Grace Atwood, the founder of The Stripe, created the hashtag #AmazonNightgown and curated a highlight on her account of different people wearing it.

Speaking to GLAMOUR,  Attwood said: ‘I found out about it a few months ago, via Hitha Palepu’s newsletter. She referred to this $30 Amazon dress she was loving, so obviously I clicked on it and was like, ‘Oh, I need that.’ I ordered it in two colours.’

She continued: ‘I would get stopped on the street and asked where I got it. It looks like this beautiful vintage thing or something Ulla Johnson would make. Then people started messaging me, ‘I got your Amazon dress!’’


R.Vivimos Midi Dress, £25.99, Amazon 

We don’t blame it. Not only is the dress stunning and incredibly flattering but it is a complete steal. And Amazon customers seem to agree.

‘Love it, nice quality and it is exactly as it appears online,’ wrote one reviewer. ‘Runs a bit small I think, ordered a size up (usually a small and ordered medium) and it’s perfect. I am 5’3” and length is great- hits bottom of my calf.’

Similarly, another said: ‘Casual, pretty and so comfortable to wear. I love this dress.’

Right, we’re off to get one while we can!